In conclusion, social media allows an online network and community to change the pace of environmental and nonprofit organizations and how they communicate with their constituencies. Social media engages constituents to interact, share, and make decisions concerning environmental practices and sustainability. Major issues can be made public with the help of sharing, clicking, and viewing on social media platforms. Followers sharing content may be a small movement but it has the potential to generate a mass following and a chance to create a greater reach for an organization.
Local movements can quickly escapade into larger environmental questions just like the Huffington Post covers in the 2015 California drought where people geotagged images and hashtagged “#CaliforniaDrought.”
This social proof story in California created long-standing supporters who wanted answers and more importantly, wanted to spread awareness about what was going on in their home state.
This has increaslingly driven the number of independent activist exponentially. This vocalization can be very persuasive due to its positive nature and passion from concerned citizens.However, these activists must have trustworthy information to create a connection between the readers.
Engaging an audience is an escential key for ALL environmental and nonprofit organizations. Users must feel that the content being shared and distributed is valued and trustworthy. Environmental organizations and nonprofit organizations need to intrigue the audience member to read on so that they may create a more meaningful experience as opposed to just a click.
Entice the audience members in by starting a conversation. Followers love to give feedback when they feel appreciated by the organizations brand. Create an editorial calendar that will easily clarify what you are posting and when so that way the conversation remains clear. Get creative; the eye catches when organizations attach videos and images to the post to keep originality and creative edge. Stay active and up-to-date on all the latest technologies and become mobile friendly with apps! This shows your supporters and followers that your organization is continuously working towards bettering the company. Showing constituents that an organization is continually learning and improving shows the audience that their best interest is at heart.
Sharing impactful stories will also show your constituents that the organization is indeed making strides towards greatness. People want to know what issue the organization has impacted and if they did anything to help by spreading awareness or donating.
Environmental Working Group’s website has created a perfect blend between inrtiguing the constituent and showing off what they know without being flash. They care about you, and they really make that clear by offering consumer guides and much more guidance through their website.