Our culture is media rich; in today’s day in age we can find videos, blogs, photos, journals, apps or even take quizzes (thanks to BuzzFeed) about nearly anything on the Internet.
So how do your attract constituencies into viewing your content? Who is your target market? The first key to a successful social media campaign is identifying who you are trying to reach and what are the organizations objectives. Is your audience on Twitter or Instagram? Or better yet, is your audience primarily male or female? What are their demographics? Did they graduate high school or college? Who are they influencing, who are their followers?
When people are informed, they are more likely to influence others. On average 52% of Americans view social media as an effective platform to share their ideas and passions. Over 73% of Millennials are using social media as a platform to share their beliefs. These Millennials can be found on various platforms such as:
- Facebook (72%)
- YouTube (49%)
- Twitter (37%)
With the sharing of ideas on social platforms rapidly growing and becoming more accepting, marketers are trying to keep up with the demand of content wanted. Users want to be entertained; they want it so badly that they are seeking out entertainment through apps and various platforms. An environmental organization is more likely to get action if they connect with the viewer’s emotions. Making a video six-second video may not seem content rich but if you’ve bridged an emotional connection with your viewer you have them hooked.
Content that appears urgent and timely is the key to engaging your viewer to click onto the next message such as a link to your webpage or even signing a petition. Do not underestimate the power of a like. Giving the viewer a call to action is a gateway to an enormous amount of content you can stream to your new user/ follower. However, users do not want to feel spammed. Users want to feel in control of the information they are gathering on your site. Once they make it to your site allow easy access of the site, categorize recent news, videos, new policy changes, and links to related sites. No one wants to be bombarded with constant emails and notifications. Allow the user to choose their own preferences if they do agree to give their email away.